Marketplace
How to use RWD for provider engagement: 3 pharma best practices
During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives shared their strategies and best practices...
3 reasons it’s time to shift the paradigm for real world data in pharma
Patient-level, real-world data (RWD) in pharma has been used for years to inform drug development and other healthcare-related decision making....
Patient-centric vs. source-centric RWD curation: Which is better?
As a life science organization, you have several options when it comes to securing patient level real world data (RWD)...
Checklist: Helping Life Sciences Choose a RWD Marketplace
Real-world data (RWD) pharmaceutical marketplaces are on the rise and are transforming the curation and acquisition of patient-level data. Prognos...
5 Benefits of Healthcare Data Marketplaces for Patient-Level RWD
Digital marketplaces like Amazon, eBay and Overstock are a mainstay in B2C commerce. These digital destinations are heralded by consumers...
The future of pharma: real world health data insights
Last month, U.S. Senators Bill Cassidy M.D. (R-LA), Roger Marshall M.D. (R-KS), and Tina Smith (D-MN) introduced new bipartisan legislation...
Lowering the Stakes of a Real World Data Purchase
Written by Melissa Leonhauser, VP, Product Strategy – Life Sciences A real world data purchase is rife with inefficiencies and...