How to use RWD for provider engagement: 3 pharma best practices
- April 11, 2022
- Posted in Marketplace
During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives shared their strategies and best practices...
3 reasons it’s time to shift the paradigm for real world data in pharma
- March 3, 2022
- Posted in Marketplace
Patient-level, real-world data (RWD) in pharma has been used for years to inform drug development and other healthcare-related decision making....
Patient-centric vs. source-centric RWD curation: Which is better?
- November 5, 2021
- Posted in Marketplace
As a life science organization, you have several options when it comes to securing patient level real world data (RWD)...
Checklist: Helping Life Sciences Choose a RWD Marketplace
- September 20, 2021
- Posted in Marketplace
Real-world data (RWD) pharmaceutical marketplaces are on the rise and are transforming the curation and acquisition of patient-level data. Prognos...
5 Benefits of Healthcare Data Marketplaces for Patient-Level RWD
- September 7, 2021
- Posted in Marketplace
Digital marketplaces like Amazon, eBay and Overstock are a mainstay in B2C commerce. These digital destinations are heralded by consumers...
The future of pharma: real world health data insights
- May 11, 2021
- Posted in RWD
Last month, U.S. Senators Bill Cassidy M.D. (R-LA), Roger Marshall M.D. (R-KS), and Tina Smith (D-MN) introduced new bipartisan legislation...
Lowering the Stakes of a Real World Data Purchase
- March 8, 2021
- Posted in Marketplace
Written by Melissa Leonhauser, VP, Product Strategy – Life Sciences A real world data purchase is rife with inefficiencies and...