Plan, Activate, and Optimize Precision HCP Marketing
- April 25, 2022
- Posted in Alerts
Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization...
Your 5-Point Checklist for Fueling Pharma Omnichannel Marketing With RWD
- October 15, 2021
- Posted in Omnichannel Marketing
Life science organizations have moved away from traditional marketing models in favor of an omnichannel approach, particularly as many healthcare...
Laser focused and perfectly timed: clinical omnichannel data powers pharma marketing
- December 4, 2020
- Posted in Omnichannel Marketing
By Matt Apprendi, Vice President, Digital Solutions The past several years have witnessed a shift in the way pharmaceutical companies...
The Virtue in Virtual: COVID-19 Driving Digital Physician Marketing Outreach
- March 18, 2020
- Posted in Omnichannel Marketing
The COVID-19 pandemic is unprecedented in our modern times. We’re forced to go digital. Pharma has had to make adjustments to their way of conducting…
Factor This: Brand Eligible Patient Alerts Supercharge Your Marketing & Sales Execution
- January 15, 2020
- Posted in Alerts
The first blog in our 'Factor This' series featuring Q&A with Prognos subject matter experts.
Deterministic or predictive profiles? How to optimize your HCP promotional activities across channels
- June 6, 2019
- Posted in Omnichannel Marketing
We’re excited to share part three of our blog series about one of the most promising methodologies for life science...
Available Omnichannel HCP Data Sources
- March 26, 2019
- Posted in Lab Testing Insights
Clinical Diagnostic Data for Omnichannel HCP Promotion Marketing: Part Two We’re excited to share part two of our blog series...
Clinical Diagnostic Data for Omnichannel HCP Marketing
- February 21, 2019
- Posted in Lab Testing Insights
A 5 Part Series By Matt Apprendi, VP of Digital Products We’re excited to write about one of the most...