Omnichannel Marketing
Your 5-Point Checklist for Fueling Pharma Omnichannel Marketing With RWD
Life science organizations have moved away from traditional marketing models in favor of an omnichannel approach, particularly as many healthcare...
Laser focused and perfectly timed: clinical omnichannel data powers pharma marketing
By Matt Apprendi, Vice President, Digital Solutions The past several years have witnessed a shift in the way pharmaceutical companies...
The Virtue in Virtual: COVID-19 Driving Digital Physician Marketing Outreach
The COVID-19 pandemic is unprecedented in our modern times. We’re forced to go digital. Pharma has had to make adjustments to their way of conducting…
Factor This: Brand Eligible Patient Alerts Supercharge Your Marketing & Sales Execution
The first blog in our 'Factor This' series featuring Q&A with Prognos subject matter experts.
Deterministic or predictive profiles? How to optimize your HCP promotional activities across channels
We’re excited to share part three of our blog series about one of the most promising methodologies for life science...
Available Omnichannel HCP Data Sources
Clinical Diagnostic Data for Omnichannel HCP Promotion Marketing: Part Two We’re excited to share part two of our blog series...
Clinical Diagnostic Data for Omnichannel HCP Marketing
A 5 Part Series By Matt Apprendi, VP of Digital Products We’re excited to write about one of the most...