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The Virtue in Virtual: How COVID-19 is Forcing Increased Digital Outreach
- March 18, 2020
- Posted in Omnichannel Marketing
The COVID-19 pandemic is unprecedented in our modern times. We’re forced to go digital. Pharma has had to make adjustments to their way of conducting…
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Factor This: Alerts Supercharge Your Marketing & Sales Execution
- January 15, 2020
- Posted in Alerts
The first blog in our 'Factor This' series featuring Q&A with Prognos subject matter experts.
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Lab Results Uncover Insights for Marketers
- July 16, 2019
- Posted in Lab Testing Insights
Read an interesting article by Jason Bhan, M.D., Chief Medical Officer of Prognos, here on on PM360.
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Deterministic or predictive profiles? How to optimize your HCP promotional activities across channels
- June 6, 2019
- Posted in Omnichannel Marketing
We’re excited to share part three of our blog series about one of the most promising methodologies for life science...
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Clinical Diagnostic Data for Omnichannel HCP Marketing
- February 21, 2019
- Posted in Lab Testing Insights
A 5 Part Series By Matt Apprendi, VP of Digital Products We’re excited to write about one of the most...
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5 ways to optimize sales force efficiency with lab data and AI
- April 5, 2018
- Posted in Physician Segmentation
As a life sciences brand manager, you are likely always looking to refine your sales and marketing strategies. You need...