Physician Segmentation
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The Virtue in Virtual: COVID-19 Driving Digital Physician Marketing Outreach
The COVID-19 pandemic is unprecedented in our modern times. We’re forced to go digital. Pharma has had to make adjustments to their way of conducting…
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Factor This: Brand Eligible Patient Alerts Supercharge Your Marketing & Sales Execution
The first blog in our 'Factor This' series featuring Q&A with Prognos subject matter experts.
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Lab Results Uncover Insights for Marketers
Read an interesting article by Jason Bhan, M.D., Chief Medical Officer of Prognos, here on on PM360.
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Deterministic or predictive profiles? How to optimize your HCP promotional activities across channels
We’re excited to share part three of our blog series about one of the most promising methodologies for life science...
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Clinical Diagnostic Data for Omnichannel HCP Marketing
A 5 Part Series By Matt Apprendi, VP of Digital Products We’re excited to write about one of the most...
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5 ways to optimize sales force efficiency with lab data and AI
As a life sciences brand manager, you are likely always looking to refine your sales and marketing strategies. You need...