Prognos Blog
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What to Consider if Your Drug is a Targeted Therapy for a New Biomarker
A Follow Up to “Biomarker Testing in Non-Small Cell Lung Cancer“ By Melissa Leonhauser, General Manager, Alert & Targeting Portfolio...
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Available Omnichannel HCP Data Sources
Clinical Diagnostic Data for Omnichannel HCP Promotion Marketing: Part Two We’re excited to share part two of our blog series...
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Clinical Diagnostic Data for Omnichannel HCP Marketing
A 5 Part Series By Matt Apprendi, VP of Digital Products We’re excited to write about one of the most...
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Reflections on the PMSA Winter Symposium
By Theresa Greco, Chief Commercial Officer The PMSA Winter Symposium, “Innovation in Analytics via Machine Learning & AI” brought together...
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The Value of Using Lab Data
By Heather Von Allmen Arthur Conan Doyle’s ubiquitous fictional detective Sherlock Holmes once said, “It is a capital mistake to...