Pharmaceutical Marketing Solutions
In a highly competitive market, timing is everything. Having clinically data-driven insights needed to capture patient share is critical to brand success and overall market performance.
Align your brand strategy with clinical treatment decisions
Now more than ever, brands need to consider alternatives to static call plans and schedule-based, non-personal promotion and advertising. Prognos offers a range of solutions providing a unique way to identify which physicians should be receiving a brand’s targeted messaging at any given time.
Prognos helps you cost effectively reach physicians who order a high volume of testing — from diabetes to certain genetic mutations and biomarkers — we can help. Lab testing plays a critical role in how physicians evaluate a patient’s condition and what therapy to choose. Especially for therapies that are targeted for, or treat, only a subset of patients, it’s imperative to know which physicians are ordering the most relevant clinical lab tests for their patients, and which prescribers are currently treating patients whose lab-testing results indicate a specific gene mutation or other targeted biomarker.
Alerts of Physicians with Brand Eligible Patients
Physicians use lab tests to (1) Confirm a suspected diagnosis (2) Identify which treatments are most appropriate for a patient (3) Monitor if an existing condition is under control, and (4) Understand if the patient is tolerating their current therapy. These results come before — and thus influence — the therapy decisions a physician makes.
Prognos Alert Types
Our clinical experts guide you on what information should trigger an alert. Our solutions leverage patients’ current and past diagnoses, test results, characteristics, and through a partnership with an industry-leading medical claims data provider, past therapies to create the targeted alerts.
Alerts can be used to direct any — and all — of your physician-aimed educational and promotional tactics. We can work with your partners or deliver through your existing systems. Prognos Health is a certified Veeva technology partner so our alerts can be integrated into Veeva Suggestions.
|Newly diagnosed patients||Suspected condition|
|Patients with a certain gene mutation||The presence of that gene mutation|
|Patients whose disease has recurred||Patient has relapsed|
|Patients who are in need of new therapy||Patient’s condition is uncontrolled|
Physician Disease Education and Awareness
One of your goals is to inform physicians about the benefits of lab testing, following clinical guidelines, and why they should be testing for certain biomarkers. Prognos’ solutions will guide your team’s educational-outreach strategy and the resulting messaging making it highly relevant in terms of timing and content.
The Importance of Lab Testing
Lab testing is one of the most important tools used by physicians to help diagnose, monitor, and select an appropriate therapy option for their patients. Today the number of available lab tests and associated targeted therapies are growing. According to the article, “Enhancing the Clinical Value of Medical Laboratory Testing”, lab tests are widely regarded as integral in helping physicians to:
- Detect medical conditions
- Establish an accurate diagnosis
- Select the right treatment
- Avoid delays in treatment
- Prevent relapse
- Slow disease progression and reduce the need for long-term care