Pharma brand managers have moved from traditional marketing models for a myriad of familiar reasons and many are migrating to an omnichannel pharma portal. However, the now favored omnichannel approach has been difficult to implement because it requires the discipline of a cross-channel strategy that seamlessly integrates content – both online and offline – to provide consistency across multiple “buyer” physician touchpoints.
This webinar will cover how real world data pharmaceutical marketplaces and an omnichannel pharma portal can accelerate executing online and offline outreach to HCPs.
Interested in taking the next step? Schedule a customized demo with one of our clinical experts.