Accelerate Value Across The Pharma Commercial Lifecycle
Prognos is your strategic partner for healthcare commercialization launch excellence and brand performance success with a suite of patient-centric data solutions, analytic capabilities and expertise across all phases of the lifecycle.
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Early Phase
Target patients and providers with clinical precision
Query Prognos Marketplace — the industry’s largest patient-centric health data repository
100B+ transactional records | 325M+ de-identified patients | 2M+ treating providers
Quickly calculate market share and opportunity
Understand therapy distribution differences, view individual brands or therapy regimens, determine incidence and prevalence, and adjust look-forward and look-back periods.
Understand treatment paths and lines of therapy
Identify treatment patterns, track patients that move classes, compare paths, and calculate cost and duration.
Track episodes of care, disease progression, and severity
Determine the number of patients that experience a certain type of event:
○ Provider visit, lab tests, etc.
○ Measure frequency
○ View time in between
Late Phase
Create optimized physician target lists
Identify physicians that have the highest potential for Rx lift by understanding their testing behavior/trends over time and the clinical nature of their patient populations. Gain insight into:
○ Genetic mutations
○ Therapy intolerance
○ Relapsing conditions
○ Poorly controlled conditions
Develop cohesive messaging and omnichannel marketing
Tailor and orchestrate marketing messaging and creative based on the patient-level insights to drive better decisions by integrating Prognos Factor triggers with your agency partners and best-in-class systems (e.g. Veeva CRM) for:
○ Provider outreach
○ Digital Marketing
○ Rep Engagement
Post-Launch/In-Market
Ensure continued brand maintenance and growth
Prognos Alerts deliver near real-time triggers that enable you to optimize channel engagement with physicians ahead of treatment decisions. Be notified about:
○ New patients that fit your brand’s profile
○ Newly diagnosed patients with specific lab results
○ New therapy intolerance
Track persistence and compliance
Measure medication adherence and educate physicians on the importance of patient follow-through after medication is prescribed.
Comparative analysis and recalibration
Compare the effectiveness of your therapy with competitors and adjust provider targeting based on testing habits/patient populations.
Measure marketing KPIs and optimize your brand performance
Prognos delivers reporting insights in a single dashboard, allowing you to measure the effectiveness of your campaigns and adjust on the fly. Performance data points include:
○ Number of provider leads
○ Heat map summary
○ Reach, impressions, exposure rate, frequency
See what all-encompassing insight looks like in action.
Prognos is your one-stop shop to accelerate speed to data and analytics value across the entire lifecycle. Unlock timely, relevant insights across the patient care continuum for greater precision throughout your commercialization lifecycle.