As a life sciences brand manager, you are likely always looking to refine your sales and marketing strategies. You need to account for downward market pressures, aging portfolios and shrinking sales forces. The objective is to come up with ways to increase administrative and operational efficiencies while meeting business goals.
Technology, such as machine learning, and real-time diagnostic laboratory-testing data can help fine tune the timing and clinical nature of sales reps’ outreach to physicians, to coincide more closely with when the prescriber is likely to encounter patients who are eligible for your branded therapy.
Read more on LinkedIn: https://www.linkedin.com/pulse/5-ways-optimize-sales-force-efficiency-lab-data-ai-melissa/