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Insights

How RWD Marketplaces Help Solve Pharma’s Top 10 Challenges to Gathering Actionable Data

How RWD Marketplaces Help Solve Pharma’s Top 10 Challenges to Gathering Actionable Data

May 20, 2022
Posted in Marketplace

A major step in the process of launching a new drug is compiling and analyzing various real-world...

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Plan, Activate, and Optimize Precision HCP Marketing

Plan, Activate, and Optimize Precision HCP Marketing

April 25, 2022
Posted in Alerts
Posted in Omnichannel Marketing

Without the proper support to know how, when, and where to reach HCPs, it can be challenging to...

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How to use RWD for provider engagement: 3 pharma best practices

How to use RWD for provider engagement: 3 pharma best practices

April 11, 2022
Posted in Marketplace

During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives...

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3 reasons it’s time to shift the paradigm for real world data in pharma

3 reasons it’s time to shift the paradigm for real world data in pharma

March 3, 2022
Posted in Marketplace

Patient-level, real-world data (RWD) in pharma has been used for years to inform drug development...

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AI-driven risk prediction: A powerful underwriting tool in an era of high inflation

AI-driven risk prediction: A powerful underwriting tool in an era of high inflation

February 4, 2022

Anyone who has purchased groceries or filled up at a gas station recently has felt the pinch of...

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Prevent drug launch failure with an end-to-end RWD solution

Prevent drug launch failure with an end-to-end RWD solution

February 1, 2022
Posted in Commercial Launch Excellence

Wall Street expectations and enthusiasm have been high surrounding the biotechnology and...

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3 Steps to Faster Patient Journey Mapping for Pharma Brand Success

3 Steps to Faster Patient Journey Mapping for Pharma Brand Success

November 19, 2021
Posted in Patient Journey

Understanding the longitudinal patient journey — from symptoms to testing, to diagnosis and...

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Highlights from The Data Ecosystem in 2025

Highlights from The Data Ecosystem in 2025

November 18, 2021

Datavant, the leader in helping healthcare organizations securely connect their data and a Prognos...

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Patient-centric vs. source-centric RWD curation: Which is better?

Patient-centric vs. source-centric RWD curation: Which is better?

November 5, 2021
Posted in Marketplace

As a life science organization, you have several options when it comes to securing patient level...

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The Prognos/BHI partnership: 5 reasons their joint medical underwriting risk predictor is a straighter path to underwriting accuracy

The Prognos/BHI partnership: 5 reasons their joint medical underwriting risk predictor is a straighter path to underwriting accuracy

October 22, 2021

The Prognos/BHI partnership: 5 reasons their joint medical underwriting risk predictor is a...

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