Power Your HCP Outreach with RWD and an Omnichannel Pharma Portal
Pharma brand managers have moved from traditional marketing models for a myriad of familiar reasons and many are migrating to an omnichannel pharma portal. However, the now favored omnichannel approach has been difficult to implement because it requires the discipline of a cross-channel strategy that seamlessly integrates content – both online and offline – to provide consistency across multiple “buyer” physician touchpoints.
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