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Life Science Launch Planning: Build Your Brand Cohort and They Will Come
They say one thing is certain in pre-launch; understanding patient and HCP journeys is never easy. But, when you get it right, you’ll understand not just what is occurring but why it’s occurring. Prognos Health co-founder and CMIO, Jason Bhan, MD, and leaders from Novartis, Pfizer and Takeda discuss commercial launch strategy and how to rapidly find insights from disparate healthcare datasets and use those insights to prioritize outreach and brand eligibility.