Data Fragmentation
Health data is spread across numerous sources, including lab results, Rx claims, and medical claims, making a unified patient view challenging.
Lack of Standardization
Inconsistent formats, varied coding (e.g., ICD, LOINC), and diverse reporting methods across data providers create significant integration and harmonization challenges.
Unstructured Information
Critical details are often embedded in free-text notes, requiring advanced interpretation to become usable.
Incomplete Records
Gaps in patient demographics or provider information can limit the scope and precision of analyses.
Difficulty Operationalizing Data
Turning raw, multi-sourced data into ready-to-use, high-quality datasets for immediate analysis is a common bottleneck.
Slow and Costly Consulting Engagements:
Relying on traditional consulting engagements for data integration and analysis often leads to significant expenditures and extended timelines, hindering agility.
Comprehensive Real-World Data Platform
Our platform uniquely houses harmonized lab test results from trusted sources integrated with large sources of Rx and medical claims, providing a broad view of the patient and customer. With over 45 billion health records for 325 million de-identified patients (and 320M+ patients), our data covers 50+ therapy areas, including oncology and rare diseases.
Data Mastery: Integration, Harmonization, and Enrichment:
We simplify the steps required to have ready-to-use, high-quality datasets. Our proprietary technology, including ML/AI models and over 500,000 rules and algorithms, transforms raw data into actionable insights. This involves:
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Interpretation
Consolidating schemas, tokenizing data, and deduplicating patient records.
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Harmonization
Standardizing units, terminology, and medical coding (ICD, LOINC) across diverse sources.
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Enrichment
Extracting crucial medical concepts from free text, clinically interpreting results, and linking patients to treating HCPs with high attribution rates.
Flexible Data Delivery: Accelerating Your Analytic Cycle
Prognos accelerates time to value, providing analytics-ready data that is more relevant to your unique needs.
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We offer flexible delivery cadences including daily, twice-weekly, early weekly, monthly, and one-time deliveries, allowing for rapid turnaround and timely interventions.
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We can also integrate existing data that clients already have directly contracted.
Core Commercial Analytics Use Cases:
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Precision Marketing:
Engage the right HCPs and patients with targeted messaging based on deep clinical and behavioral insights.
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HCP Segmentation and Targeting:
Build sophisticated HCP segmentation tactics, understand testing and patient profiles, and align promotional efforts to drive brand awareness and acquisition.
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Alerts and Next Best Action
Receive timely alerts based on patient events of interest, enabling real-time precision marketing and informing next best actions for field teams.
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Patient Journey Support:
Map the patient journey by combining lab and claims data to understand diagnostic patterns, treatment initiation, continuation, and switches.
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Rare Disease Patient Finder:
Leverage deep genomic data to identify and reach rare and ultra-rare patient populations.
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Media Targeting (Pinpoint HCP)
Optimize digital display advertising campaigns by targeting HCPs managing specific patient events of interest, improving the precision and effectiveness of your media spend.
COMMERCIAL ANALYTICS CASE STUDY:
Accelerating Oncology Launch Excellence
Want to see how Prognos Health collaborated with a top pharmaceutical company to accelerate their oncology drug launch from pre- to post-launch?
Challenge:
A pharmaceutical company launching a new cancer therapy needed to acquire, analyze, and apply patient and physician data rapidly to confirm segment hypotheses and bolster product launch and commercialization.
Solution:
Prognos Health partnered with the pharmaceutical company to create a complete omnichannel program. We delivered integrated data and analytics services that supported both pre- and post-launch processes and tactics, targeting both patients and physicians.
Results:
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By leveraging Prognos's capabilities, the pharmaceutical company achieved therapy-related insights and learnings in nine months that would have taken them 12 to 18 months to achieve independently.
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This significantly accelerated their market penetration and commercial success.
Deeper Market Understanding
Maximize the efficiency of sales and marketing efforts by precisely identifying the highest-potential physicians and patient populations.
Optimized Sales & Marketing ROI
Drive higher returns on your commercial investments through precise targeting and actionable intelligence.
Accelerate Time-to-Value
Quickly transform raw data into ready-to-use insights, enabling faster decision-making and campaign execution.
Enhanced Operational Efficiency
Reduce manual data processing and integration efforts, allowing your analytics teams to focus on strategic analysis.
Competitive Agility
Respond faster to market shifts and competitor actions with timely and comprehensive data.