Define a more relevant population.
Use tests, results, and available clinical attributes alongside appropriate linked data to sharpen cohort definitions.
Prognos Commercial Analytics
Bring lab results into your commercial analysis. Connect clinically meaningful signals with patient journeys and provider context to inform segmentation, launch planning, and brand strategy.
Explore your analytics question“I must say that I am impressed with the cleanliness of the data”Top 10 Pharma
The clinical dimension
Claims can reveal diagnoses, prescriptions, and encounters. Lab results add clinical detail that can help teams explore the patterns behind that activity.
Use tests, results, and available clinical attributes alongside appropriate linked data to sharpen cohort definitions.
Evaluate testing patterns, observed patient profiles, and available Care Team context to support provider analysis.
Explore evidence behind audience hypotheses and patient-journey patterns before translating findings into commercial plans.
Start with a decision
Explore the questions lab data can help your commercial analytics team investigate.
Cohort definition
Define a cohort around the clinical criteria relevant to your question, then evaluate the available history and linked activity.
The Prognos foundation
Harmonization and enrichment turn fragmented lab records into a more consistent foundation for analysis.
Bring together relevant lab results and permitted linked data.
Standardize formats, terminology, and results across participating sources.
Add clinical interpretation and available patient and provider context.
Build cohorts, explore patterns, and inform the decisions your team needs to make.
Published oncology launch case study
A pharmaceutical company used integrated lab and claims analysis to refine patient profiles and HCP segmentation for a multiple myeloma launch. The work continued after launch with recurring data to support commercial execution.
Read the full case studyTo achieve the reported insights and learnings.
Estimated time to reach those learnings independently.
Build around your team
Align the question, data scope, and delivery approach with the work your team needs to do.
Bring harmonized and enriched lab data into your internal analytics workflows, with historical and recurring delivery options.
Work with Prognos on cohort definition, patient and provider analysis, and interpretation of program-specific findings.
Bring eligible existing licensed sources together in a harmonized, enriched feed through Fusion.
Where permitted and supported, Datavant tokenization can connect lab data with other assets. Existing licenses, linkage permissions, and source participation shape the final design.
Looking across therapeutic areas?
Lab-data applications across common conditions such as asthma and diabetes, with clinical detail for the question at hand.
Explore BroadReady to inform engagement?
Explore Precision Marketing for lab-informed HCP engagement, or Care Team for additional provider visibility.
Explore Precision MarketingA closer look
Commercial Analytics is organized around the work: cohort definition, patient journeys, provider analysis, and commercial planning. Broad is organized around lab-data applications across common conditions and therapeutic areas. The two can work together.
Eligible existing licensed data can be incorporated within an agreed program or through Fusion. Source participation, permissions, tokenization, and linkage requirements are reviewed together.
Historical extracts and recurring delivery can be aligned with the analytics workflow. Cadence, format, history, and enrichment are defined around source availability and the agreed scope.
Bring your analytics question, population of interest, and available data. We’ll help define a useful starting point.