Precision Marketing
Target the right physicians with the right message at the right time.
Prognos data enables highly targeted campaigns, optimizing resource allocation and maximizing ROI.
HCP Segmentation and Targeting
Identify high-potential prescribers, segment the market based on data-driven insights, and personalize outreach strategies for maximum effectiveness.
Alerts and Next Best Action
Trigger timely interventions and guide sales teams with actionable intelligence, ensuring optimal engagement with key accounts.
Patient Journey Support
Map the patient journey to identify critical intervention points, optimize market access strategies, and improve patient outcomes, all while maximizing commercial opportunities.
Rare Disease Patient Finder
For companies developing therapies for rare oncological conditions, Prognos provides the ability to identify elusive patient populations, accelerating diagnosis and treatment.
Media Targeting
Enhance the precision and effectiveness of digital marketing campaigns by leveraging Prognos data to reach highly specific physician and patient audiences.
Oncology Commercialization Case Study
Driving Launch Success
Challenge:
A leading pharmaceutical company, launching a novel oncology therapy, needed to optimize their commercialization strategy. They sought to leverage detailed patient and physician data to refine segmentation, personalize messaging, and ensure a rapid and successful launch.
Solution:
Prognos Health partnered with the company to provide a comprehensive data and analytics solution. This included:
Pre-launch market assessment and segmentation
Targeted HCP identification and profiling
Post-launch tracking of key performance indicators
Omnichannel campaign optimization
Results:
Prognos enabled the company to:
Accelerate time to peak sales
Improve sales force effectiveness
Optimize marketing spend
Achieve a faster and more successful product launch
Precision Targeting
Maximize the efficiency of sales and marketing efforts by precisely identifying the highest-potential physicians and patient populations.
Accelerated Launch
Get to market faster and more effectively with data-driven insights that optimize launch strategy and execution.
Optimized Resource Allocation
Reduce wasted spend and maximize ROI by focusing resources on the most promising opportunities.
Competitive Edge
Outmaneuver competitors with timely, actionable intelligence that enables proactive decision-making.