Garbage In, Garbage Out: Why Clean Diagnostic Data is the Key to Commercial Success in Biopharma
Presented in partnership with the Pharmaceutical Management Science Association (PMSA)
Date & Time: Wednesday, September 17, 2025 at 12:00 PM Eastern Time
In biopharma, the promise of data-driven commercial strategy and personalized patient engagement hinges on the power of AI. Yet, this potential is often limited by a fundamental problem: messy diagnostic data. Just like the old adage, "garbage in, garbage out," the insights from your predictive models are only as good as the data they're trained on. In this webinar, presented in partnership with the Pharmaceutical Management Science Association (PMSA), we'll explore the complex challenges of working with real-world diagnostic data—from missing values and inconsistent coding to disparate test names—and how they directly impact your commercial outcomes.
Prognos has firsthand experience with these hurdles. Instead of simply dumping raw data into a large language model and hoping for the best, we’ve developed a robust data analytics framework to cleanse, integrate, and standardize test results from various sources. This approach transforms chaotic, messy data into high-quality, AI-ready data solutions that can accurately deliver actionable insights for your commercial teams.
Join Prognos's Steve Vitale, VP of Business Development, and Michael Cheyne, VP of Clinical Insights, alongside PMSA Board of Director Member and Chair of the PMSA Education and Research Committee, Srihari Jaganathan, Director, Advanced Analytics at UCB. They will discuss how Prognos helps biopharma customers overcome these data challenges, sharing specific case studies that demonstrate how a commitment to data quality leads to better outcomes. These include supporting a more comprehensive understanding of the patient journey and facilitating more accurate and timely targeting and segmentation analyses. Don't let bad data compromise your AI initiatives—learn how to build a foundation for commercial success.
If you are interested in attending please fill out the below form and we will send you a Zoom invitation.