Omnichannel Marketing

Evolve your physician marketing strategy.

With 60% of physicians restricting access without a pandemic – the challenge is real.

Stop wasting resources and budget placing non-branded or brand advertisements on sites physicians simply frequent. While they may see your ad, the relevance and timing might not be right. What if you could reach a physician across channels based on the timing of a treatment decision for a patient that is eligible for your brand? Leveraging prognosFACTOR’s near real-time clinically-focused insights, it’s possible.

Cohesive Campaigns & Messaging
Target HCPs online & offline with greater relevancy.

Integrated omnichannel campaigns deliver a true brand experience for healthcare providers and patients. Touch points no longer convey one-off messages or engagements.

Prognos’ team of experts will work with your trusted agencies and programmatic platforms, including Proclivity Systems, to seamlessly activate our data-driven insights to supercharge your digital marketing campaigns.

Holistic View of Your Entire Portfolio
Calibrate resources more cost effectively.

Prognos delivers reporting in a single view to assess and strategically coordinate omnichannel efforts. The dashboard provides a dive deep into single channels or profiles to measure their effectiveness.

Performance data points can include:

  • AI-driven profiles to trigger ads to HCPs treating newly diagnosed patients, on field target lists, NPP targets including Veeva CRM IDs, newly diagnosed patients with specific test results
  • KPI definitions
  • Number of provider leads
  • Heat map summary
  • Reach, impressions, exposure rate, frequency
  • Device reach, impressions by creative

Improve Campaigns with AI-driven Profiles
Create targets with unprecedented clinical specificity.

Prognos can integrate with a variety of systems to improve timing and relevance of messaging including Veeva. Developing specific clinical profiles and matching with creative is an integral part of success. We work with a number of creative agencies aligning the specific creative and messaging to the specific audience that you’re trying to reach.

  • NPIs can be digitally linked  through both endemic (disease-related) and non-endemic websites, meaning they will not be limited to medical websites only.
  • HCP marketing messages can directly align to the needs of a relevant patient.
See decision speed in action
Better Support Commercial Needs with Clinically Formed Analytics

Prognos Health’s Heather von Allmen, VP of HEOR & RWE Solutions, and Matt Apprendi, VP of Digital Pharma Solutions, discuss Real World Evidence and Omnichannel solutions that are helping support commercial life science teams.

Measuring and reporting has always been a siloed effort, each channel has their own metrics. Bringing our omni-channel reporting together in a single view has enabled us to produce reports faster, understand the entire landscape, and make strategic decisions to drive success for the brand. Timing our ads and outreach based on a treatment decision window of opportunity has been very effective for our brand’s performance and reaching patients that can truly benefit from our treatment.

Sr. Director, Digital Marketing Operations, Top 5 Pharma Company

Benefits
Align marketing strategy and tactics with clinical treatment decisions.

Truly evolve your marketing to omnichannel marketing:

  • Leverage massive diagnostic network of harmonized data
  • High-throughput HIPAA compliant platform running thousands of algorithms trained to align with brand eligible patients as testing occurs
  • HCP triggers that can be pushed to your optimal marketing channels to prioritize outreach while patient treatment decisions are being made
  • Integration with best-in-class systems to optimize targeted outreach