Physician Outreach and Segmentation
Uncover potential prescribers beyond high decile targets with physician outreach notifications.
Determine which physicians are most likely to treat brand eligible patients based on their lab testing habits.
When creating or updating a physician target list for your brand launch or update, you’re at a distinct advantage if you have a precise and deep understanding of a physician’s testing behavior as well as their the clinical nature of their patient population. Lab test records, especially when combined with pharmacy and medical claims, provide a more complete view of physician testing and treatment behavior.