Resources

In this webinar, you’ll understand how advanced platform technologies can shorten the time it takes to create cohort definitions and iterate on cohort variables with output formats that meet unique business needs — such as market share, customer segmentation, and treatment pathways.

Prognos and Proclivity showcase best practices to harness HCP programmatic advertising powered by timely clinical insights to ensure that pharmaceutical brands are maximizing digital budgets for the best ROI.