Insights
How RWD Marketplaces Help Solve Pharma’s Top 10 Challenges to Gathering Actionable Data
- May 20, 2022
- Posted in Marketplace
A major step in the process of launching a new drug is compiling and analyzing various real-world data (RWD) sources...
Plan, Activate, and Optimize Precision HCP Marketing
- April 25, 2022
- Posted in Alerts
Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization...
How to use RWD for provider engagement: 3 pharma best practices
- April 11, 2022
- Posted in Marketplace
During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives shared their strategies and best practices...
3 reasons it’s time to shift the paradigm for real world data in pharma
- March 3, 2022
- Posted in Marketplace
Patient-level, real-world data (RWD) in pharma has been used for years to inform drug development and other healthcare-related decision making....
AI-driven risk prediction: A powerful underwriting tool in an era of high inflation
- February 4, 2022
- Posted in Underwriting
Anyone who has purchased groceries or filled up at a gas station recently has felt the pinch of rising costs....
Prevent drug launch failure with an end-to-end RWD solution
- February 1, 2022
- Posted in Commercial Launch Excellence
Wall Street expectations and enthusiasm have been high surrounding the biotechnology and pharmaceutical sectors in recent years with investors eager...
3 Steps to Faster Patient Journey Mapping for Pharma Brand Success
- November 19, 2021
- Posted in Patient Journey
Understanding the longitudinal patient journey — from symptoms to testing, to diagnosis and treatment — is a standard and essential...
Highlights from The Data Ecosystem in 2025
- November 18, 2021
- Posted in Technology
Datavant, the leader in helping healthcare organizations securely connect their data and a Prognos Health partner, recently held its Future...
Patient-centric vs. source-centric RWD curation: Which is better?
- November 5, 2021
- Posted in Marketplace
As a life science organization, you have several options when it comes to securing patient level real world data (RWD)...
The Prognos/BHI partnership: 5 reasons their joint medical underwriting risk predictor is a straighter path to underwriting accuracy
- October 22, 2021
- Posted in Underwriting
The Prognos/BHI partnership: 5 reasons their joint medical underwriting risk predictor is a straighter path to underwriting accuracy Prognos Health...