Insights
3 Steps to Faster Patient Journey Mapping for Pharma Brand Success
Understanding the longitudinal patient journey — from symptoms to testing, to diagnosis and treatment — is a standard and essential...
Highlights from The Data Ecosystem in 2025
Datavant, the leader in helping healthcare organizations securely connect their data and a Prognos Health partner, recently held its Future...
Patient-centric vs. source-centric RWD curation: Which is better?
As a life science organization, you have several options when it comes to securing patient level real world data (RWD)...
The Prognos/BHI partnership: 5 reasons their joint medical underwriting risk predictor is a straighter path to underwriting accuracy
The Prognos/BHI partnership: 5 reasons their joint medical underwriting risk predictor is a straighter path to underwriting accuracy Prognos Health...
Your 5-Point Checklist for Fueling Pharma Omnichannel Marketing With RWD
Life science organizations have moved away from traditional marketing models in favor of an omnichannel approach, particularly as many healthcare...
Get a risk prediction edge with lab data: Two characteristics vital to health underwriting accuracy
Predicting risk in health insurance underwriting requires an accurate snapshot of a prospective group’s healthcare needs for the coming year. ...
Jumpstart Real World Data Platform Adoption For An Edge Over Life Science Competitors
In a recently published Gartner®Hype Cycle™ for Life Science Commercial Operations, 2021*, RWD Curation and Analytics Platforms were rated as...
Checklist: Helping Life Sciences Choose a RWD Marketplace
Real-world data (RWD) pharmaceutical marketplaces are on the rise and are transforming the curation and acquisition of patient-level data. Prognos...
5 Benefits of Healthcare Data Marketplaces for Patient-Level RWD
Digital marketplaces like Amazon, eBay and Overstock are a mainstay in B2C commerce. These digital destinations are heralded by consumers...
Enhancing Patient-level RWD with AI/ML
In a recent webinar with Datavant titled How AI/ML Enhance RWD For Precision Medicine, Prognos Health co-founder and Chief Medical...