Insights
Plan, Activate, and Optimize Precision HCP Marketing
Without the proper support to know how, when, and where to reach HCPs, it can be challenging to achieve commercialization...
How to use RWD for provider engagement: 3 pharma best practices
During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives shared their strategies and best practices...
3 reasons it’s time to shift the paradigm for real world data in pharma
Patient-level, real-world data (RWD) in pharma has been used for years to inform drug development and other healthcare-related decision making....
AI-driven risk prediction: A powerful underwriting tool in an era of high inflation
Anyone who has purchased groceries or filled up at a gas station recently has felt the pinch of rising costs....
Prevent drug launch failure with an end-to-end RWD solution
Wall Street expectations and enthusiasm have been high surrounding the biotechnology and pharmaceutical sectors in recent years with investors eager...
3 Steps to Faster Patient Journey Mapping for Pharma Brand Success
Understanding the longitudinal patient journey — from symptoms to testing, to diagnosis and treatment — is a standard and essential...
Highlights from The Data Ecosystem in 2025
Datavant, the leader in helping healthcare organizations securely connect their data and a Prognos Health partner, recently held its Future...
Patient-centric vs. source-centric RWD curation: Which is better?
As a life science organization, you have several options when it comes to securing patient level real world data (RWD)...
The Prognos/BHI partnership: 5 reasons their joint medical underwriting risk predictor is a straighter path to underwriting accuracy
The Prognos/BHI partnership: 5 reasons their joint medical underwriting risk predictor is a straighter path to underwriting accuracy Prognos Health...
Your 5-Point Checklist for Fueling Pharma Omnichannel Marketing With RWD
Life science organizations have moved away from traditional marketing models in favor of an omnichannel approach, particularly as many healthcare...