The Data Quality Illusion: Why Aggregated EHR Feeds Often Fail
In the life sciences industry, "lab data" is often treated as a commodity. The assumption is that a...
Beyond the Centers of Excellence: Maximizing ROI and Finding the Missing Rare Disease Patient Cohort
The pursuit of patients with rare diseases is a critical but notoriously challenging endeavor for...
Case Study: Optimizing Patient Identification in Myelodysplastic Syndromes (MDS)
Myelodysplastic Syndromes (MDS) are a group of bone marrow disorders characterized by ineffective...
Driving Commercial Strategy in ALL: The Critical Role of Lab Data
For pharmaceutical commercial teams, understanding the full patient journey is critical. In the...
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7 Best Practices for Lab Data Licensing: Maximize Value in Oncology & Genomics
By Jason Bhan, MD, Bill Paquin, Chris Hayes, Sundeep Bhan, Michael Cheyne [Bonus: Link to the free...
Optimizing HCP Engagement: The Power of Timely, Precise, and Actionable Patient Alerts
Effective HCP engagement is a cornerstone of successful pharmaceutical marketing. The right...
Liquid Biopsies: A Game-Changer for Outreach to Healthcare Providers
In the fast-paced world of medicine, staying ahead of the curve is essential for pharmaceutical...
Prevent drug launch failure with an end-to-end RWD solution
Wall Street expectations and enthusiasm have been high surrounding the biotechnology and...
Overheard at the Reuters Health Webinar: 9 insights to pharma product launch strategies for success
The recent Reuters Health webinar, Launch Planning: Build your brand cohort and they will come,...