AI Is Making Healthcare Data Smarter. It’s Also Making Clinical Signal More Valuable.
One of the more telling healthcare AI developments of 2026 was not about replacing diagnostics with...
The Data Quality Illusion: Why Aggregated EHR Feeds Often Fail
In the life sciences industry, "lab data" is often treated as a commodity. The assumption is that a...
Beyond the Centers of Excellence: Maximizing ROI and Finding the Missing Rare Disease Patient Cohort
The pursuit of patients with rare diseases is a critical but notoriously challenging endeavor for...
Case Study: Optimizing Patient Identification in Myelodysplastic Syndromes (MDS)
Myelodysplastic Syndromes (MDS) are a group of bone marrow disorders characterized by ineffective...
Driving Commercial Strategy in ALL: The Critical Role of Lab Data
For pharmaceutical commercial teams, understanding the full patient journey is critical. In the...
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7 Best Practices for Lab Data Licensing: Maximize Value in Oncology & Genomics
By Jason Bhan, MD, Bill Paquin, Chris Hayes, Sundeep Bhan, Michael Cheyne [Bonus: Link to the free...
Optimizing HCP Engagement: The Power of Timely, Precise, and Actionable Patient Alerts
Effective HCP engagement is a cornerstone of successful pharmaceutical marketing. The right...
Liquid Biopsies: A Game-Changer for Outreach to Healthcare Providers
In the fast-paced world of medicine, staying ahead of the curve is essential for pharmaceutical...
Prevent drug launch failure with an end-to-end RWD solution
Wall Street expectations and enthusiasm have been high surrounding the biotechnology and...
Overheard at the Reuters Health Webinar: 9 insights to pharma product launch strategies for success
The recent Reuters Health webinar, Launch Planning: Build your brand cohort and they will come,...