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omnichannel marketing

Plan, Activate, and Optimize Precision HCP Marketing

Plan, Activate, and Optimize Precision HCP Marketing

April 25, 2022
Posted in Alerts
Posted in Omnichannel Marketing

Without the proper support to know how, when, and where to reach HCPs, it can be challenging to...

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Your 5-Point Checklist for Fueling Pharma Omnichannel Marketing With RWD

Your 5-Point Checklist for Fueling Pharma Omnichannel Marketing With RWD

October 15, 2021
Posted in Omnichannel Marketing

Life science organizations have moved away from traditional marketing models in favor of an...

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Laser focused and perfectly timed: clinical omnichannel data powers pharma marketing

Laser focused and perfectly timed: clinical omnichannel data powers pharma marketing

December 4, 2020
Posted in Alerts
Posted in Omnichannel Marketing

By Matt Apprendi, Vice President, Digital Solutions

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The Virtue in Virtual: COVID-19 Driving Digital Physician Marketing Outreach

The Virtue in Virtual: COVID-19 Driving Digital Physician Marketing Outreach

March 18, 2020
Posted in Omnichannel Marketing

This pandemic is unprecedented in our modern times. HIMSS cancelled its iconic healthcare...

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Factor This: Brand Eligible Patient Alerts Supercharge Your Marketing & Sales Execution

January 15, 2020
Posted in Alerts
Posted in Omnichannel Marketing

An Interview with Melissa Leonhauser, Vice President, Life Sciences Product Strategy Q:  What are...

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Deterministic or predictive profiles? How to optimize your HCP promotional activities across channels

Deterministic or predictive profiles? How to optimize your HCP promotional activities across channels

June 6, 2019
Posted in Omnichannel Marketing

We’re excited to share part three of our blog series about one of the most promising  methodologies...

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Available Omnichannel HCP Data Sources

Available Omnichannel HCP Data Sources

March 26, 2019
Posted in Lab Testing Insights
Posted in Omnichannel Marketing

Clinical Diagnostic Data for Omnichannel HCP Promotion Marketing: Part Two We’re excited to share...

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Clinical Diagnostic Data for Omnichannel HCP Marketing

Clinical Diagnostic Data for Omnichannel HCP Marketing

February 21, 2019
Posted in Lab Testing Insights
Posted in digital
Posted in Omnichannel Marketing
Posted in HCP omnichannel marketing

A 5 Part Series By Matt Apprendi, VP of Digital Products We’re excited to write about one of the...

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