Jumpstart Real World Data Platform Adoption For An Edge Over Life Science Competitors
In a recently published Gartner® Hype Cycle™ for Life Science Commercial Operations, 2021*, RWD...
Checklist: Helping Life Sciences Choose a RWD Marketplace
Real-world data (RWD) pharmaceutical marketplaces are on the rise and are transforming the curation...
5 Benefits of Healthcare Data Marketplaces for Patient-Level RWD
Digital marketplaces like Amazon, eBay and Overstock are a mainstay in B2C commerce. These digital...
Enhancing Patient-level RWD with AI/ML
In a recent webinar with Datavant titled How AI/ML Enhance RWD For Precision Medicine, Prognos...
Understanding disease phenotype is crucial in the fight against asthma
As Asthma and Allergy Awareness Month draws to a close, it’s a good time to take stock of some...
The future of pharma: real world health data insights
Last month, U.S. Senators Bill Cassidy M.D. (R-LA), Roger Marshall M.D. (R-KS), and Tina Smith...
Don’t let clinical blind spots wreck your underwriting risk analysis
Accurately assigning risk to a group of prospective health plan members is both a science and an...
Lowering the Stakes of a Real World Data Purchase
Written by Melissa Leonhauser, VP, Product Strategy – Life Sciences
Overheard at the Reuters Health Webinar: 9 insights to pharma product launch strategies for success
The recent Reuters Health webinar, Launch Planning: Build your brand cohort and they will come,...
Laser focused and perfectly timed: clinical omnichannel data powers pharma marketing
By Matt Apprendi, Vice President, Digital Solutions