5 Benefits of Healthcare Data Marketplaces for Patient-Level RWD
Digital marketplaces like Amazon, eBay and Overstock are a mainstay in B2C commerce. These digital...
Enhancing Patient-level RWD with AI/ML
In a recent webinar with Datavant titled How AI/ML Enhance RWD For Precision Medicine, Prognos...
Understanding disease phenotype is crucial in the fight against asthma
As Asthma and Allergy Awareness Month draws to a close, it’s a good time to take stock of some...
The future of pharma: real world health data insights
Last month, U.S. Senators Bill Cassidy M.D. (R-LA), Roger Marshall M.D. (R-KS), and Tina Smith...
Don’t let clinical blind spots wreck your underwriting risk analysis
Accurately assigning risk to a group of prospective health plan members is both a science and an...
Lowering the Stakes of a Real World Data Purchase
Written by Melissa Leonhauser, VP, Product Strategy – Life Sciences
Overheard at the Reuters Health Webinar: 9 insights to pharma product launch strategies for success
The recent Reuters Health webinar, Launch Planning: Build your brand cohort and they will come,...
Laser focused and perfectly timed: clinical omnichannel data powers pharma marketing
By Matt Apprendi, Vice President, Digital Solutions
How Emerging Biomarkers in Non-Small Cell Lung Cancer are Driving New and More Innovative Targeted Treatments
Lung cancer is one of the most common tumors and about 228,000 new cases will be diagnosed in the...
Prognos Intern Spotlight: Olivia Sborlini
I am from King of Prussia, Pennsylvania but during the summers I spend a lot of time in Lewes,...