The Virtue in Virtual: COVID-19 Driving Digital Physician Marketing Outreach
This pandemic is unprecedented in our modern times. HIMSS cancelled its iconic healthcare...
Factor This: Harnessing Lab-Testing Insights to Support Targeted Oncology Therapies in the Market
On World Cancer Day we recognize the countless brave people who have been affected by cancer and...
14,000 People Per Month: Why We Need to Work Together to Slow Blood Cancer in its Tracks
September marks Blood Cancer Awareness month. Some 14,000 people in the United States are diagnosed...
In the Race To Defeat Lung Cancer, Every Day Counts
Awareness, prevention, and screening. Those are the objectives of World Lung Cancer Day,...
Lab Results Uncover Insights for Marketers
Read an interesting article by Jason Bhan, M.D., Chief Medical Officer of Prognos, here on on PM360.
In the Fight Against Prostate Cancer, Every Month Is Men’s Health Month
Awareness. Prevention. Education. Family. Those are the themes of Men’s Health Month, celebrated...
Deterministic or predictive profiles? How to optimize your HCP promotional activities across channels
We’re excited to share part three of our blog series about one of the most promising methodologies...
What to Consider if Your Drug is a Targeted Therapy for a New Biomarker
A Follow Up to “Biomarker Testing in Non-Small Cell Lung Cancer“ By Melissa Leonhauser, General...
Available Omnichannel HCP Data Sources
Clinical Diagnostic Data for Omnichannel HCP Promotion Marketing: Part Two We’re excited to share...
Biomarker Testing in Non-Small Cell Lung Cancer
By Bill Bowman, Clinical Solutions Architect