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Insights

Factor This: Brand Eligible Patient Alerts Supercharge Your Marketing & Sales Execution

January 15, 2020
Posted in Alerts
Posted in Omnichannel Marketing

An Interview with Melissa Leonhauser, Vice President, Life Sciences Product Strategy Q:  What are...

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14,000 People Per Month: Why We Need to Work Together to Slow Blood Cancer in its Tracks

14,000 People Per Month: Why We Need to Work Together to Slow Blood Cancer in its Tracks

September 3, 2019
Posted in Blood Cancer
Posted in Disease Awareness
Posted in Blood Cancer Awareness Month

September marks Blood Cancer Awareness month. Some 14,000 people in the United States are diagnosed...

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In the Race To Defeat Lung Cancer, Every Day Counts

In the Race To Defeat Lung Cancer, Every Day Counts

August 1, 2019
Posted in Disease Awareness

Awareness, prevention, and screening. Those are the objectives of  World Lung Cancer Day,...

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Lab Results Uncover Insights for Marketers

Lab Results Uncover Insights for Marketers

July 16, 2019
Posted in Lab Testing Insights

Read an interesting article by Jason Bhan, M.D., Chief Medical Officer of Prognos, here on on PM360.

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In the Fight Against Prostate Cancer, Every Month Is Men’s Health Month

In the Fight Against Prostate Cancer, Every Month Is Men’s Health Month

June 25, 2019
Posted in Alerts
Posted in Disease Awareness

Awareness. Prevention. Education. Family. Those are the themes of Men’s Health Month, celebrated...

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Deterministic or predictive profiles? How to optimize your HCP promotional activities across channels

Deterministic or predictive profiles? How to optimize your HCP promotional activities across channels

June 6, 2019
Posted in Omnichannel Marketing

We’re excited to share part three of our blog series about one of the most promising  methodologies...

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What to Consider if Your Drug is a Targeted Therapy for a New Biomarker

What to Consider if Your Drug is a Targeted Therapy for a New Biomarker

April 4, 2019
Posted in Lab Testing Insights

A Follow Up to “Biomarker Testing in Non-Small Cell Lung Cancer“ By Melissa Leonhauser, General...

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Available Omnichannel HCP Data Sources

Available Omnichannel HCP Data Sources

March 26, 2019
Posted in Lab Testing Insights
Posted in Omnichannel Marketing

Clinical Diagnostic Data for Omnichannel HCP Promotion Marketing: Part Two We’re excited to share...

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Biomarker Testing in Non-Small Cell Lung Cancer

Biomarker Testing in Non-Small Cell Lung Cancer

March 19, 2019
Posted in Lab Testing Insights

By Bill Bowman, Clinical Solutions Architect

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Rare Disease Day 2019

Rare Disease Day 2019

February 28, 2019
Posted in Disease Awareness

By Sanjiv Lall

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