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Insights

Illuminating Acromegaly: Lab Data Can Change HCP Engagement

Illuminating Acromegaly: Lab Data Can Change HCP Engagement

February 11, 2025
Posted in Lab Testing Insights

Acromegaly, a rare hormonal disorder caused by excess growth hormone (GH) production, often goes...

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Rapidly Identifying HCPs Treating AML: The Lab Data Advantage

Rapidly Identifying HCPs Treating AML: The Lab Data Advantage

February 10, 2025
Posted in Lab Testing Insights

Acute myeloid leukemia (AML) is a rapidly progressing cancer of the blood and bone marrow,...

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Unlocking Precision Targeting in Lysosomal Storage Disorders: How Prognos Health Empowers Commercial Teams

Unlocking Precision Targeting in Lysosomal Storage Disorders: How Prognos Health Empowers Commercial Teams

January 28, 2025
Posted in Lab Testing Insights

Lysosomal Storage Disorders (LSDs) present a unique challenge for pharmaceutical and biotech...

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Decoding the Complexities of Breast Cancer Treatment: The Role of Lab Data & HCP Engagement

Decoding the Complexities of Breast Cancer Treatment: The Role of Lab Data & HCP Engagement

September 27, 2024
Posted in Patient Journey
Posted in Breast Cancer
Posted in Oncology

Breast cancer treatment is an intricate field, with ongoing research and development leading to...

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Optimizing HCP Engagement: The Power of Timely, Precise, and Actionable Patient Alerts

Optimizing HCP Engagement: The Power of Timely, Precise, and Actionable Patient Alerts

August 2, 2024
Posted in Alerts
Posted in Commercial Launch Excellence
Posted in HCP omnichannel marketing

Effective HCP engagement is a cornerstone of successful pharmaceutical marketing. The right...

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Rare Disease Pharma: Navigating the DOJ's Sponsored Testing Ruling

Rare Disease Pharma: Navigating the DOJ's Sponsored Testing Ruling

July 31, 2024
Posted in Rare Disease
Posted in Compliance
Posted in Sponsored Testing

The Department of Justice (DOJ) recently made waves in the pharmaceutical industry with a ruling...

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Unveiling New Insights in NSCLC with Large-Scale FISH Panel Data

Unveiling New Insights in NSCLC with Large-Scale FISH Panel Data

July 23, 2024
Posted in Lab Testing Insights
Posted in NSCLC

The landscape of Non-Small Cell Lung Cancer (NSCLC) treatment is constantly evolving, with...

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Liquid Biopsies: A Game-Changer for Outreach to Healthcare Providers

Liquid Biopsies: A Game-Changer for Outreach to Healthcare Providers

June 26, 2024
Posted in Alerts
Posted in Commercial Launch Excellence
Posted in Lab Testing Trends
Posted in Patient Journey

In the fast-paced world of medicine, staying ahead of the curve is essential for pharmaceutical...

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A shift to patient-first at Digital Pharma East

A shift to patient-first at Digital Pharma East

October 3, 2023
Posted in Patient Journey
Posted in Conference

Like many life sciences marketing professionals in the life sciences and pharma industry, I...

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Brand Eligible Patient Alerts Supercharge Marketing & Sales Execution

Brand Eligible Patient Alerts Supercharge Marketing & Sales Execution

August 20, 2023
Posted in Alerts
Posted in Omnichannel Marketing

Q: What are alerts? Why are pharma brand teams using brand eligible patient alerts as part of...

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