Liquid Biopsies: A Game-Changer for Outreach to Healthcare Providers
In the fast-paced world of medicine, staying ahead of the curve is essential for pharmaceutical...
A shift to patient-first at Digital Pharma East
Like many life sciences marketing professionals in the life sciences and pharma industry, I...
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Brand Eligible Patient Alerts Supercharge Marketing & Sales Execution
Q: What are alerts? Why are pharma brand teams using brand eligible patient alerts as part of...
The Challenges of Genomics Data for Rare Disease Patients
Niyati Parikh, Vice President, Clinical Solutions
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ISPOR 2023: A Focus on Quality
Todd Somsel, Commercial Lead, RWD Marketplace The acceptance and application of real-world evidence...
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Reuters Pharma 2023: The Promise and Limitations of RWD
Todd Somsel, Commercial Lead, RWD Marketplace As I reflect on the 2023 edition of the Reuters...
How RWD Marketplaces Help Solve Pharma’s Top 10 Challenges to Gathering Actionable Data
A major step in the process of launching a new drug is compiling and analyzing various real-world...
Plan, Activate, and Optimize Precision HCP Marketing
Without the proper support to know how, when, and where to reach HCPs, it can be challenging to...
How to use RWD for provider engagement: 3 pharma best practices
During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives...
3 reasons it’s time to shift the paradigm for real world data in pharma
Patient-level, real-world data (RWD) in pharma has been used for years to inform drug development...