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Insights

Clinical Diagnostic Data for Omnichannel HCP Marketing

Clinical Diagnostic Data for Omnichannel HCP Marketing

February 21, 2019
Posted in Lab Testing Insights
Posted in digital
Posted in Omnichannel Marketing
Posted in HCP omnichannel marketing

A 5 Part Series By Matt Apprendi, VP of Digital Products We’re excited to write about one of the...

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Innovative Models for Converting AI Data

Innovative Models for Converting AI Data

February 19, 2019
Posted in healthcare AI
Posted in AI
Posted in artificial intelligence

Wouldn’t it be convenient if a doctor could simply upload a patient’s medical chart into an...

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Reflections on the PMSA Winter Symposium

Reflections on the PMSA Winter Symposium

January 23, 2019
Posted in AI

By Theresa Greco, Chief Commercial Officer

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The Value of Using Lab Data

The Value of Using Lab Data

January 22, 2019
Posted in Lab Testing Insights

By Heather Von Allmen

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HbA1c scores influence HCPs’ therapy choices

HbA1c scores influence HCPs’​ therapy choices

November 27, 2018
Posted in diabetes
Posted in Lab Testing Insights
Posted in diagnosis
Posted in HbA1c

Diabetes is one of many conditions where lab testing plays a critical role.

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Optimizing Oncology Sales and Marketing with Lab Data

Optimizing Oncology Sales and Marketing with Lab Data

June 28, 2018
Posted in Lab Testing Insights

Rather than prescribing every cancer patient the same treatment regimen, oncologists and other...

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5 ways to optimize sales force efficiency with lab data and AI

5 ways to optimize sales force efficiency with lab data and AI

April 5, 2018

As a life sciences brand manager, you are likely always looking to refine your sales and marketing...

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Diabetes and RA: Further Explanations for Comorbidity

Diabetes and RA: Further Explanations for Comorbidity

November 16, 2017
Posted in Lab Testing Insights
Posted in Disease Awareness

Why, how, and what might be next? By Jason Bhan, MD, Fernando Schwartz, PhD, and Lauren Wiener

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Comorbidity Between Diabetes and RA

November 9, 2017
Posted in Lab Testing Insights
Posted in Disease Awareness

How is comorbidity affected by a double positive? By Jason Bhan, MD, Fernando Schwartz, PhD, and...

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Diabetes and Rheumatoid Arthritis: A Missing Link?

November 2, 2017
Posted in Lab Testing Insights
Posted in Disease Awareness

Is there an unidentified link between diabetes and RA?

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