Insights
Lab Results Uncover Insights for Marketers
Read an interesting article by Jason Bhan, M.D., Chief Medical Officer of Prognos, here on on PM360.
Cigna Leverages AI with Prognos Playing a Key Role
Read the latest on how Prognos is working with industry leading healthcare organizations to tap into artificial intelligence (AI) to...
In the Fight Against Prostate Cancer, Every Month Is Men’s Health Month
Awareness. Prevention. Education. Family. Those are the themes of Men’s Health Month, celebrated every June in the U.S. with screenings,...
Deterministic or predictive profiles? How to optimize your HCP promotional activities across channels
We’re excited to share part three of our blog series about one of the most promising methodologies for life science...
What to Consider if Your Drug is a Targeted Therapy for a New Biomarker
A Follow Up to “Biomarker Testing in Non-Small Cell Lung Cancer“ By Melissa Leonhauser, General Manager, Alert & Targeting Portfolio...
Available Omnichannel HCP Data Sources
Clinical Diagnostic Data for Omnichannel HCP Promotion Marketing: Part Two We’re excited to share part two of our blog series...
Biomarker Testing in Non-Small Cell Lung Cancer
By Bill Bowman, Clinical Solutions Architect The trend toward precision medicine in oncology is epitomized by the management of patients...
Rare Disease Day 2019
By Sanjiv Lall Every year we see new breakthroughs in medical science that allow us to treat, and sometimes even...
Clinical Diagnostic Data for Omnichannel HCP Marketing
A 5 Part Series By Matt Apprendi, VP of Digital Products We’re excited to write about one of the most...
Innovative Models for Converting AI Data
Wouldn’t it be convenient if a doctor could simply upload a patient’s medical chart into an artificial intelligence (AI) system,...