Insights
Your 5-Point Checklist for Fueling Pharma Omnichannel Marketing With RWD
Life science organizations have moved away from traditional marketing models in favor of an omnichannel approach, particularly as many healthcare...
Get a risk prediction edge with lab data: Two characteristics vital to health underwriting accuracy
Predicting risk in health insurance underwriting requires an accurate snapshot of a prospective group’s healthcare needs for the coming year. ...
Jumpstart Real World Data Platform Adoption For An Edge Over Life Science Competitors
In a recently published Gartner® Hype Cycle™ for Life Science Commercial Operations, 2021*, RWD Curation and Analytics Platforms were rated...
Checklist: Helping Life Sciences Choose a RWD Marketplace
Real-world data (RWD) pharmaceutical marketplaces are on the rise and are transforming the curation and acquisition of patient-level data. Prognos...
5 Benefits of Healthcare Data Marketplaces for Patient-Level RWD
Digital marketplaces like Amazon, eBay and Overstock are a mainstay in B2C commerce. These digital destinations are heralded by consumers...
Enhancing Patient-level RWD with AI/ML
In a recent webinar with Datavant titled How AI/ML Enhance RWD For Precision Medicine, Prognos Health co-founder and Chief Medical...
Understanding disease phenotype is crucial in the fight against asthma
As Asthma and Allergy Awareness Month draws to a close, it’s a good time to take stock of some sobering...
The future of pharma: real world health data insights
Last month, U.S. Senators Bill Cassidy M.D. (R-LA), Roger Marshall M.D. (R-KS), and Tina Smith (D-MN) introduced new bipartisan legislation...
Don’t let clinical blind spots wreck your underwriting risk analysis
Accurately assigning risk to a group of prospective health plan members is both a science and an art — each...
Lowering the Stakes of a Real World Data Purchase
Written by Melissa Leonhauser, VP, Product Strategy – Life Sciences A real world data purchase is rife with inefficiencies and...