Insights
Understanding disease phenotype is crucial in the fight against asthma
As Asthma and Allergy Awareness Month draws to a close, it’s a good time to take stock of some sobering...
The future of pharma: real world health data insights
Last month, U.S. Senators Bill Cassidy M.D. (R-LA), Roger Marshall M.D. (R-KS), and Tina Smith (D-MN) introduced new bipartisan legislation...
Don’t let clinical blind spots wreck your underwriting risk analysis
Accurately assigning risk to a group of prospective health plan members is both a science and an art — each...
Lowering the Stakes of a Real World Data Purchase
Written by Melissa Leonhauser, VP, Product Strategy – Life Sciences A real world data purchase is rife with inefficiencies and...
Overheard at the Reuters Health Webinar: 9 insights to pharma product launch strategies for success
The recent Reuters Health webinar, Launch Planning: Build your brand cohort and they will come, featured lively debate between leaders...
Laser focused and perfectly timed: clinical omnichannel data powers pharma marketing
By Matt Apprendi, Vice President, Digital Solutions The past several years have witnessed a shift in the way pharmaceutical companies...
How Emerging Biomarkers in Non-Small Cell Lung Cancer are Driving New and More Innovative Targeted Treatments
Lung cancer is one of the most common tumors and about 228,000 new cases will be diagnosed in the United...
Prognos Intern Spotlight: Olivia Sborlini
I am from King of Prussia, Pennsylvania but during the summers I spend a lot of time in Lewes, Delaware...
Lab Testing Trends Year-to-Date Through July 17
For the week ending July 17, national lab testing volumes increased 21% compared to the previous week. See the whole story on how testing trends…
Lab Testing Trends Year-to-Date Through July 10
For the week ending July 10, national lab testing volumes dropped about 7% compared to the previous week. Learn why this may have happened.