Insights
Rare Disease Day 2019
By Sanjiv Lall Every year we see new breakthroughs in medical science that allow us to treat, and sometimes even...
Clinical Diagnostic Data for Omnichannel HCP Marketing
A 5 Part Series By Matt Apprendi, VP of Digital Products We’re excited to write about one of the most...
Innovative Models for Converting AI Data
Wouldn’t it be convenient if a doctor could simply upload a patient’s medical chart into an artificial intelligence (AI) system,...
How Lab Data Can Identify Risk Among Medicare Advantage Members
By Frank Jackson, EVP, Payer Markets When payers are identifying risk in Medicare, they start with the most easily accessible...
Reflections on the PMSA Winter Symposium
By Theresa Greco, Chief Commercial Officer The PMSA Winter Symposium, “Innovation in Analytics via Machine Learning & AI” brought together...
The Value of Using Lab Data
By Heather Von Allmen Arthur Conan Doyle’s ubiquitous fictional detective Sherlock Holmes once said, “It is a capital mistake to...
HbA1c scores influence HCPs’ therapy choices
Diabetes is one of many conditions where lab testing plays a critical role. Healthcare providers (HCPs) order lab testing, in...
Optimizing Oncology Sales and Marketing with Lab Data
Rather than prescribing every cancer patient the same treatment regimen, oncologists and other interdisciplinary members of a patient’s care team...
5 ways to optimize sales force efficiency with lab data and AI
As a life sciences brand manager, you are likely always looking to refine your sales and marketing strategies. You need...
Diabetes and RA: Further Explanations for Comorbidity
Why, how, and what might be next? By Jason Bhan, MD, Fernando Schwartz, PhD, and Lauren Wiener If you’ve been...